Case Study: Levy Goldman Dentistry
“Trust, comfort & an elevated feel.”
For dental practices, where trust and comfort are as important as clinical expertise, the challenge is to create a brand that resonates deeply with clients. But distilling a brand strategy for an accessible, luxury-feeling dental practice in the northern suburbs of Boston demands more than a focus on the “what” and more on the “why” and “how” to build brand awareness, loyalty and customer intrigue.
For Levy Goldman Dentistry, when providing prospective clients with the experience they are craving, and current clients with the brand they have come to know, special care must be given to clearly define brand purpose and mission, map out a specific customer journey that feels authentic to their clientele, develop a unique brand personality and voice, and design engaging social media templates that truly evoke the essence of what Dr. Danny and Dr. Naomi have built.
A sampling of social media templates we created using their pre-established brand identity. All The Ness Brand Studio strategy clients receive a set of templates and 30 days of content ideas when they select visual identity as a part of their project scope.
The first step in crafting a brand is to distill its core purpose. In this case, our goal was to reflect the practice's commitment to delivering exceptional dental care while making services feel both elevated and accessible while maintaining a specialized level of care and expertise. A brand purpose should serve as a guiding star for all branding efforts, shaping every aspect of the customer experience.
From there, a mission statement was formed to build on that purpose, outlining how the practice intends to achieve this goal which should feel both pragmatic and aspirational.
Another highlight of this project was understanding and mapping the specific customer journey of Levy Goldman Dentistry’s clients. Broken down into key stages, we analyzed client personas and how they might arrive at each step:
Awareness: Potential clients discover the practice through word-of-mouth, online search, or social media.
Consideration: They evaluate the practice by visiting the website, reading reviews, and comparing services.
Conversion: They book an appointment, often influenced by ease of booking, responsiveness, and initial impressions.
Experience: The actual dental visit, marked by the quality of care, ambiance, and staff interactions.
Retention: Follow-up communication and consistent engagement ensure repeat visits and referrals.
Each touchpoint must reflect the brand's commitment to comfort, trust and luxury while maintaining accessibility, from the welcoming reception space to the cutting-edge treatment rooms.
At the conclusion of this project, in addition to creating aesthetically aligned social media templates and content ideas, we provided the team with a comprehensive, 17-page document outlining everything from their brand foundations (purpose, vision, mission and values), client personas, positioning, personality and messaging.
By investing in brand strategy, Levy Goldman Dentistry will not only attract more patients but also build loyalty and trust in the community, leading to leadership, long-term growth and success. For cosmetic and general dentistry, we feel that the Levy Goldman Dentistry is unmatched in their level of care and attention to detail for their clients in Northeastern Massachusetts. Meet the team here.
Building a brand for an accessible luxury dental practice requires thoughtful consideration and strategic planning. From defining a clear purpose and mission to crafting engaging messaging and designing cohesive social media templates, every element plays a crucial role in creating a memorable and impactful brand. The return on investment for practices that do this work is significant, driving both immediate and long-term success.
And we want to help you do this for your brand, no matter what industry you are in. Start here.
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